How official WhatsApp API messaging works for your business
What each part does, what it needs from you, and where the limits are.
Broadcasts
Broadcasts need permission from the people you message, relevant content, and a way to honour opt-outs. We do not sell purchased-number or cold-blast messaging. Promotional messages must not be sent as utility messages.
Templates
Business-initiated messages use templates approved by Meta. Meta decides the category and whether a template is approved; we cannot guarantee approval.
Team inbox
The team inbox helps your staff handle enquiries and hand conversations over. Seats and entitlements are confirmed when you sign up; users are not unlimited.
API plans and chatbots
Basic API plans do not include chatbot access. Chatbot-inclusive plans include API access. Custom builds and integrations are scoped and quoted separately.
Integrations
API workflows must be supported and agreed with us before work starts. We do not list integrations we have not confirmed, and we do not promise native payments, voice AI or bundled multichannel messaging.
Typical onboarding items
- GST or MSME certificate
- Website
- Business email
- Facebook page
- The number you want to connect
International buyers use the relevant registration and tax documents. We confirm exact requirements and number eligibility first. Do not delete your WhatsApp account on anyone's say-so; check with us before changing a number.
Testing before use
Before going live we test the number connection, an appropriate template, a permitted conversation, inbox access and any agreed automation.
Illustrative workflows
Illustrative examples, not client results.
- Incoming enquiry: staff review the message and respond.
- Expected order update: an appropriate template is sent, with an integration we have confirmed.
- Consented appointment reminder: an appropriate template is sent. Keep sensitive medical details out of messages.
Frequently asked questions
What is the difference between API plans and chatbot plans?
They are separate. Basic API plans do not include chatbot access. Chatbot-inclusive plans include API access. Custom work is extra.
Can I send messages to any number?
No. You need permission from recipients and must follow WhatsApp policy.
Are message charges included?
Message charges are separate unless a confirmed offer says otherwise.
Is approval guaranteed?
No. Meta controls approval of accounts and templates.
Can I use my existing number?
Check eligibility with us first.
How long does activation take?
It depends on your documents, eligibility and Meta approval.